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Meet Your Coach

Hi There!

My name is Melanie Shank

I’m a Board Certified Behavior Analyst (BCBA) dedicated to helping individuals create lasting, positive change in their lives. I believe that with the right tools and support, anyone can overcome challenges and achieve meaningful growth.

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Core Values

4 LYFE Coaching operates on SIX core values, known as CIRCLE—because just like a circle, they symbolize continuous growth, balance, and the journey of transformation. A circle has no beginning or end, reminding us that change is ongoing, and every step forward brings us closer to our goals. CIRCLE isn’t just a set of values; it’s the heart of everything we do at 4 LYFE.

My Story.

Since 2018, I’ve worked alongside children and families, empowering them to navigate challenges and pursue meaningful growth. My passion for coaching goes beyond strategies and techniques—it’s about connecting with people on a personal level, providing the compassionate support and guidance needed for self-determined change.

I believe everyone’s journey is unique, which is why I approach coaching with empathy, understanding, and a focus on each individual’s story. My coaching style blends science and heart, combining evidence-based methods with a genuine desire to see others succeed.

 

With my background in Applied Behavior Analysis, I guide clients through proven strategies for lasting transformation. Together, we’ll build the mindset and tools to achieve your goals, one step at a time.

Education & Certifications

2014

Board Certified Behavior Analyst (BCBA)

Becoming a BCBA allowed me to expand my impact as a clinical director, recruitment program director, and business owner. I launched programs to recruit top talent, oversaw clinical programs to ensure high standards, and co-founded and led my own business, focusing on continuous improvement, client relations, and sustainable growth.

2012-2014

MA in Applied Behavior Analysis

Ball State University

Earning my MA in ABA allowed me to specialize in evidence-based techniques for creating lasting change. My studies strengthened my commitment to data-driven practices and helped me build skills in goal-setting and program design, all focused on achieving meaningful results for clients.

2011

Board Certified Assistant Behavior Analyst (BCaBA)

After becoming a BCaBA, I stepped into roles as a supervisor and clinical director, leading teams and mentoring new practitioners. I developed leadership skills while creating training programs, guiding my team in implementing effective interventions, and supporting clients in making measurable progress.

2006 - 2010

BA in Psychology

Coastal Carolina University

My BA in Psychology laid a strong foundation for understanding human behavior and motivation. During my studies, I honed my analytical and communication skills, conducted research on behavioral patterns, and developed a genuine passion for the field, graduating with honors.

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860-559-8854

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